I really love the overall appearance of this editorial. The bright neon colours really stand out and pop on the dark black, contrast background. I think hand written fonts layered on top of digital photographs make any editorial look unique and individual, as it suddenly owns a kind of personal touch, even though it's probabaly been printed over a million times.
The composition too is well composed, with the the two tallest girls in the middle and two shortest on the outer sides, this leads your head from the left, up and around to the right, where you're then faced with the text to read.
This type of inspiration would work well for a brand wanting to portray a street and quirky edge to their image.
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